DrillCall

AI sales roleplay playbooks

Every call has a shape: what opens it, what they push back with, and what you say next. These playbooks write that out for one industry and one call type at a time — script blocks, the objections that buyer actually raises with the wording that answers them, and a sample call end to end. Each one comes with an AI buyer you can run it against out loud.

125 playbooks · 17 industries · 8 call types

Construction / Trades

These buyers run single-digit margins on jobs where the extra work gets done Tuesday and the paperwork shows up Friday, if it shows up at all — and they've already bought one platform their foremen refused to open. Practise here and you learn to sell past 'my guys hate apps' and 'software is a luxury line item' by talking about unbilled change work and margin fade instead of features.

Cybersecurity

Your buyers are four analysts under twelve thousand daily alerts, sixty overlapping tools, a board that wants a straight answer on ransomware, and an audit finding that has reopened three years running — and they get pitched 'AI-powered' by six vendors a week. Practise here and you learn to earn the next ten seconds from someone who has already decided you're noise, survive the agent-deployment and third-party-risk objections without flinching, and talk about dwell time and ingest cost the way they do.

Energy / Utilities

Your buyers are defending outage minutes to a regulator, running a transformer fleet that was installed in the same decade and is now failing in the same heatwaves, and working inside capex that was locked in years before you called. Practise here and you'll learn to handle the 'this period is committed' brush-off, the two-year pilot gate, and the chief engineer who wants to know what happens when your device fails on a live pole — before you burn a real meeting finding out.

Financial Services

Your buyers run firms where every tool that touches client data goes through vendor risk, InfoSec, and communications review before anyone talks price — and where a wrong number in a client statement is a books-and-records problem, not a typo. Practising against a buyer like that teaches you to lead with the SOC 2 and the audit trail instead of the time savings, and to keep a deal alive through a six-month compliance queue without losing the sponsor who championed it.

Freight / 3PL

Your buyers are watching margin per load shrink while their coordinators burn half the day chasing drivers for check calls, and one bad week of service misses can cost them a shipper they spent two years winning. Practise here and you'll learn to get past the 'every freight tech promises visibility' brush-off and the scars from a TMS rollout that never fully stuck — before you spend a real dial finding out.

Government / Public Sector

Your buyers are running services on systems inherited from an amalgamation, watching FOI clocks tick toward a deemed refusal, and knowing that anything over the procurement threshold means nine months of open tender and a report to Council. Practise here and you learn to handle the tender wall, the onshore-hosting interrogation and the 'come back at budget bid time' deferral without losing the deal or your champion.

Healthcare

Your buyers run clinics where physicians finish their notes at 9pm, a fifth of the schedule no-shows, and two staff per site do nothing but chase prior auths on a fax machine — all on a two percent margin with a security review and a BAA standing between you and a pilot. Practise against a CMIO who says 'if it doesn't live in our EHR they won't touch it' and a revenue cycle director who wants the ROI in their own numbers, so you've already handled it before it costs you the deal.

Insurance

Your buyers are trying to pull days out of the claims cycle and points off the loss ratio while running on a core system older than half their claims staff — and every dollar they spend gets a second look from actuarial. Practise against a claims executive who will ask where your integration touches the core, what your false positive rate does to their SIU queue, and how the savings show up in a reserve review, so the first time you hear it isn't on a live call.

Manufacturing

Plant leaders are judged monthly on OEE and unplanned downtime hours while capex sits locked until the next AR cycle, the maintenance team runs reactive all day, and the last shop-floor system they bought went unused inside a quarter. Practise against a buyer who tells you the floor won't use it and the money's gone until next year, and you'll stop losing deals to budget timing you could have worked around from the first call.

Pharma

Your buyers are watching an enrollment curve fall behind forecast while every month of delay burns millions, their field teams can't get past a no-see policy, and anything you say to an HCP has to survive med-legal first. Practising against a buyer like that — one who opens with 'we're mid-readout, nobody signs anything this quarter' — teaches you to sell around the review queue instead of walking straight into it.

Professional Services

Your buyers live and die by utilization and realization — the bench is growing, proposals get written on unbillable weekends, and faster boutiques are taking work the firm should have won. Practise here and you'll learn to answer 'if it doesn't drive billable hours, partners won't fund it' with a number instead of a nod, and to get past the partner who is politely certain his own templates are fine.

Real Estate

Principals are watching portal fees climb every renewal while Saturday's enquiries sit unanswered until Monday, and their top billers refuse to touch whatever system the agency bought last year. Practise against a buyer who's already been cold-called by three proptech startups this week and will test whether you understand appraisal pipelines and commission splits before they give you two more minutes.

SaaS

The people you're calling are watching net revenue retention slide, sitting on forty-plus go-to-market tools that finance has just asked them to justify seat by seat, and fielding twenty pitches a week from reps who sound exactly like you. Practise against a buyer who opens with 'I'm cutting tools, not adding them' and you'll stop losing calls in the first thirty seconds.

Sales

The people you dial run their own quota, their own connect-rate reports and their own coaching sessions — they have been pitched by everyone and they can hear a bad discovery question three words in. Practise here and you get a buyer who interrupts, asks what your last customer's ramp actually looked like, and tells you exactly which line lost the meeting.

Staffing / Recruiting

Your buyers are watching reqs sit open while hiring managers ghost the shortlist, and their contractors are rolling off Friday onto a competitor's payroll by Wednesday — all while margins are compressed and nobody's approving new spend. Practise against a delivery leader who'll tell you their ATS already does this and their budget is frozen, and you'll walk into the real call knowing exactly which number to make them say out loud.

Telecommunications

Your buyers are watching churn spike for two billing cycles after every outage, paying for truck rolls where half come back no-fault-found, and defending capex to a committee that meets four times a year. Practising against a network ops or customer experience leader who will push back on OSS/BSS integration, false-positive rates and the budget cycle means you've already had the hard part of the conversation before you dial the real one.